When I was approached by MAU Workforce Solutions for the first time, it was for a logo and corporate identity project. The reach for this industrial staffing and placement agency was mostly regional in the Southeastern portion of the U.S.
After successfully contributing to the new logo, the beginnings of giving MAU a new identity began. The previous collateral had a very piece meal looking set of brochures. Some were full-color, some 2-color and with a variety of different formats.
Initially, I had created some editorial magazine-style case studies that took some rather drab white-paper informational pieces into a far more interesting format. Lots of color, visually interesting graphs and bold typography. Since that new look was working well, we decided to carry out that design into the new set of corporate collateral. Each piece had a similar look and feel to extend the branding, without a cookie-cutter design.
This overall trust by the client had created a very strong platform for MAU to build the branding for years to come.
