How do you get the buzz going for a quality summer internship program? Well, my client at the College of Humanities and Social Sciences at Cal State Fullerton needed to get some interest going, and pronto. You see, it was Spring semester and time was running out. So, we got together and managed to source a few nice images from years past of CSUF students and the nation's capital. All in all, the look I created was a nice, contemporary design without getting too cluttered. There was a lot of information to pass along, so trying to keep it clean and easy to read was of paramount importance. The piece it replaced was very plain and not very effective, especially for this target group of 20-somethings, who see very slick marketing all the time.
Overall, we were able to get a quality piece together in a rather crunched timeframe that will last for a few years before it needs an overhaul.
