So, how do you launch a totally new, automotive site and network for pre-owned cars? You do it the smart way, with a good design. The winged logo is an homage to the many flying vehicle and oval logos throughout automotive history. The dimensional look and bright orange, gives it a contemporary twist. The wing theme is repeated throughout the other design pieces, as well as the website.
Of course, to carry out the many functions and features offered to the network of auto dealers using the site, we had to design some custom icons for the project. Here is a sampling of the more than 20 created. The iconic illustrations were also used in the site's banner ads and section markers.
