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Leighton Hubbell  | Illustration + Design

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Logo Nest 02 has arrived!

May 1, 2012

It's pretty exciting. I've been getting a few new design books recently to add to my collection. So, I've been hanging out by the mailbox eagerly awaiting my next package and there it was, the latest Logo Nest volume – 02, the book from logo designers for logo designers. This one is particularly compelling as it is the second Logo Nest book that I have been a contributing writer, as well as a logo designer. For LN02, I was asked to write pretty much anything logo-related that I thought was relevant to our times, and might be particularly useful to the logo design community. After much thought and deliberation, I chose to write my article on Longevity in the Logo Business. After a fair amount of time under my belt myself, I thought it was something I can really talk about. You can read an excerpt of my piece here.

I must say I am always a bit nervous sending in some of my writing for a book. As a designer, I'm not as comfortable with writing as I am with my design work – so be kind. I hope it reads well. There are some other great logo designers and contributors that were selected to write as well, such as Alen Pavlovic, Richard Baird, Nemanja Veselinovic, Jeff Fisher, Josh Hayes, Gareth Hardy and Jacob Cass. Be sure and check out their articles, too. There's lots of great information for some very diverse subjects within the logo design industry.

In addition to the writing, I had 12 logo designs selected to appear within the pages. It is especially flattering considering the limited amount of space, the print run and the level of work. See my previous post.

I think this latest edition went pretty well overall. There are some noticeable improvements over the inaugural volume and I'm certain the momentum will continue to the next one. Make sure you order yours soon, before they're all gone.

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In Books, Logo design, Websites, Writing Tags 02, annual, award-winning, book, business, collection, library, logo, logo design, Logo Nest, longevity, print, published, volume, website, writing
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Logo design work and writing contributions for Logo Nest 02

February 4, 2012

I am very proud to announce that both my logo design work and writing contributions will be appearing in the upcoming Logo Nest 02. There will be 12 of my latest logo designs included in this, now second volume of the book known as the 'design book for logo designers, by logo designers'. As the inaugural book, Logo Nest 01 was being conceptualized, I was flattered to be asked to contribute my writing and experience to the effort. Well, I guess they liked the article enough to ask me to write some more. Who knew?

Here is an excerpt from my new article for Logo Nest 02, entitled Longevity in the Logo Business,

When I think of long-term successes in logo design, names like Milton Glaser, Paula Scher, Saul Bass and Ivan Chermayeff come to mind. Of course, these people are the extreme – the pinnacle of design success.

Now, not all of us are poised to appear among the same levels of respect and admiration that they are, but it would be nice to work out a quaint, comfortable living doing something you love to do, wouldn’t it?

When I started out in design school, the orientation committee shared a statistic with us that has stuck with me to this day: Look to your right and your left. Chances are by graduation, both of those people will have dropped out of the program. Do the math and that’s roughly a 66% drop out rate.

Wow, I thought. That’s not going to be me. This is what I really want to do with my life. I never imagined that after going through all those hours of toil, late night study and work that anyone would dream of giving up. But, they sometimes do. Design is not for everyone.

Here is the collection of my work that will be included. Be sure and reserve your copy now.

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In Awards and recognition, Books, Logo design, Websites, Writing Tags 02, award-winning, book, contribution, identity, logo, logo design, Logo Nest, publishing, website, writing

ON INSTAGRAM

A clip of an upcoming infographic illustration I'm hoping to complete soon. Think 'super fast'! #illustration #illustrator #infographic #vector #vectorart #adobeillustrator #aircraft #aircraftillustration
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