Logo work honored in the upcoming LogoLounge Master Library-Shapes and Symbols.

I just received notification today that six of my logos will appear in the upcoming 2011 release of LogoLounge Master Library Vol. 3, Shapes and Symbols

Of course, I am very honored to have more of my work included in this very prestigious logo design series. I also have work appearing in the two previous releases of the Master Library, Volume 1, Initials and Crests and Volume 2, Animals and Mythology, as well as several of the other LogoLounge titles. You can check out some of the other LogoLounge books by Bill Gardner and Catharine Fishel (Rockport Publishers, USA, TBD) on Amazon.com.

Logo work honored in upcoming LogoLounge 6.

I just received word today that the logo I designed for the Port of Long Beach's Seaport Sustainability Symposium will be included in the upcoming LogoLounge 6 volume by Bill Gardner and Catharine Fishel, published by Rockport Publishers.

This will be my seventh LogoLounge volume that my work has appeared with nearly 70 honored logos.

As quoted by the LogoLounge staff, 

This was an incredibly competitive judging session with over 34,000 logos entered for consideration. The work has been chosen for the new book by an international panel of judges. This years panel included, Bart Crosby of Crosby Associates, Hans Hulsbosch of Hulsbosch, Jeannie Servaas of Saffron Brand Consultants Inc., Jessica Hische of Jessica Hische, Marius Ursache of Grapefruit, Sherwin Schwartzrock of Schwartzrock Graphic Arts, Silvio Giorgi of Latinbrand, and Tessa Westermeyer of Landor.

I am certainly proud of my inclusion in these volumes and am honored to be a part of it. Looks like I'll take a long lunch today!

The Lions Club's new vision.

I just completed a logo and illustration for the organization, Lions Club International. As in my case, you are probably familiar with the name, but not always up to speed with who they are or what they do.Every time you drive into a new city, you''ll see the LCI seal on the community''s Chamber of Commerce sign along with the Rotary Club, Elks Club and others. Lions are an international network of 1.3 million men and women in 202 countries and geographic areas who work together to answer the needs that challenge communities around the world.

Known for working to end preventable blindness, Lions participate in a vast variety of projects important to their communities. These projects range from cleaning up local parks to providing supplies to victims of natural disasters.

To get this rolling, the Chicago agency Lipman Hearne was hired by LCI to revamp their very established brand.

Initially, I was approached Lipman Hearne about illustrating the new lion for the logo redesign, but as we got further into the project my role extended into the design of the familiar crest and typography as well.

Lipman Hearne had done a very thorough job of researching the past logos as well as how the different charters had 'interpreted' the usage of the organization's logo. One of the main objectives would be to establish a new logo design that was bold and very versatile to make sure that the graphic standards would be easy to follow.

Since LCI's conception in 1917, there have been quite a few logos over the years, but mostly in an evolutionary sense. Most of them stayed in a crest shape and had the familiar lion's heads and initial capital 'L'. in the center. The typography appeared to be a different story, seeming to change with the font popularity of each era and even overrunning text into the crest – ruining readability.

After some of our initial discussions, we agreed that this should be an evolutionary assignment with a good deal of clean up involved. One of the latest logos had almost a bad photocopy rendition of the lions, obviously making the transition from photostat (print) version to digital. Clean-up indeed.

Delving into the project, I soon had a dozen or so sketches of the new lion, with variations of the lion''s mane, teeth, expression and so on. Further decisions had to be about the crest shape and which influences I should use to create the shapes. I started off somewhat simple and we pared down to even simpler – almost basic.

A lesson in full-circle. My original design starts on the left and slowly ends in a cleaned-up version of two of the originals on the far right.

My versions of the lion's head started off as a very modern illustration and style. Some modifications were to try and balance the look of the open mouth and to avoid being too aggressive. Slowly, as the different directions were presented and the many clients gave their opinions, I was asked to do an overhaul on the ''bad photocopy'' version. This would be quite the challenge.

Some crest and type explorations for the new logo. These particular versions were trying to interpret some cleaner art-deco influences.

And finally, here is my final design as delivered.

So, as you take a look at the work, realize that in all the subtlety of the refinements there was a lot of thought and design that went into keeping the integrity of the LCI crest. Lipman Hearne has done a great job in bringing new life into the Lions Club International brand with their different applications.

San Jacinto logo illustration

Here's a new logo illustration project I completed for San Jacinto College, located in East Harris County, Texas. There are three campuses, each with its own rather established sports mascot. The assignment from their agency Whole Wheat Creative, was to help create a cohesive look and illustrative mascot style to the group of new logos, complete with custom typography and ligatures to be emblazoned on their newly updated uniforms. This was a particularly challenging project as there were many individuals with separate ideas, needs and opinions on how these designs should be handled. After several rounds of sketches and type explorations, here are the final results. Also included is a script direction, primarily for the baseball/softball uniforms that was not used in the final deliverables, but was fun and challenging to design.

Recognized work in the new LogoLounge Masters Library.

Just received word that a number of my logo designs will be included in the new LogoLounge Masters Library Volume 2 coming out some time next year.

I am very excited about the recognition of such a prestigious collection of logo work from around the world. There will be approximately 24 pieces appearing in the volume entitled, Animals & Mythology. The book will be available from Rockport Publishers. These are the winning entries.

New logo work for the LogoLounge Masters Library.

Just received the word this week about my logo work being included in the upcoming LogoLounge Masters Library series. The new series of design books will be published by Rockport Publishers.Unlike the original series, each book in the Masters Library series will focus on a very specific logo design category, such as: Initials & Crests, Typography, People, Animals, Birds and Mythology, Shapes and Symbols, Nature and Food and Arts and Culture (including transportation, sports and architecture). These selections will appear in the first edition, Initials & Crests under my other name, Hubbell Design Works.

Look for it in bookstores or at the LogoLounge.com website in the next year.

Got some work in LogoLounge 4.

Some of you logo design fans have probably already scoped out the new Logo Lounge 4 (Rockport Publishers). This is the latest in the Logo Lounge series of design books—and I might add, every one of them is excellent. The level of work is superior and the logo design is nothing short of inspirational.

So, of course finding out that I had a handful of pieces selected for the latest edition was definitely a shot in the arm and a good reason for taking a two hour lunch!

Anyway, here are the selected works. Hope you like them. By the way, I have a collection of other logos that were in the previous editions: LogoLounge 2 and LogoLounge 3. They are listed under my other identity, Hubbell Design Works. You can also check out their website at: www.logolounge.com